About ROOVA
Our journey began with listening to drivers and automotive businesses around the world. It grew into direct control of wheel and suspension manufacturing.
Discover our storyOur story
2006
ROOVA began in 2006 as a trading company with a team deeply focused on wheels, suspension systems, and global automotive trends. By staying close to customers across Europe, the Americas, Australia, and Southeast Asia, we learned how local preferences, road conditions, regulations, and tuning cultures shape product requirements.
2019
In 2019, ROOVA established its own wheel factory and suspension factory. The change brought market knowledge and manufacturing under one system, allowing our team to develop one-to-one solutions from size, offset, PCD, color, and finish to damping, spring rate, and ride height.
01“If only delivery could be faster…”
02“If only I could get exactly what I want, not just what’s in stock…”
03“If only there were fewer communication gaps and more professional guidance…”
Being a middleman alone could never solve these problems. We chose to pair our understanding of overseas markets with direct responsibility for how every product is made.
ROOVA company timeline
Each chapter reflects a practical step in building the knowledge, production control, and quality discipline behind ROOVA today.
Act I 2006
In 2006, ROOVA began its story in a small shop. There were no production lines or humming CNC machines yet. What we had was a team obsessed with wheels and suspension systems, and a sharp eye for global automotive trends.
Traveling between Essen, SEMA, and Tokyo, we brought high-quality Chinese-made wheels and suspension products to passionate tuners across Europe, the Americas, Australia, and Southeast Asia. We watched global car culture grow from a niche hobby into a powerful form of personal expression.
Act II Market insight
Being close to the market taught us its aesthetic preferences, road conditions, regulations, and cultural nuances in car modification. Customers consistently asked for faster delivery, products made to their exact requirements, clearer communication, and more professional guidance.
Those conversations made the next step clear: market knowledge alone was not enough. Better answers required closer control of development and production.
Act III 2019
In 2019, ROOVA decided to move beyond knowing the market and master manufacturing. We established our own wheel factory and suspension factory so that customer needs and production decisions could be handled by one accountable team.
During the first year, we focused on refining processes, training the team, and building quality standards rather than chasing volume. Every equipment choice and every optimized step drew on thirteen years of customer feedback.
Act IV Today and beyond
ROOVA combines the market intuition of its trading years with the capabilities of a direct manufacturer. From raw material to finished product, wheels and suspension systems are developed and produced in our own workshops.
We provide one-to-one custom solutions for tuning brands, distributors, and racing teams worldwide. Wheel size, offset, PCD, color, and finish can be developed alongside suspension damping, spring rate, and ride height for the intended vehicle and market.
Act V Our promise
At ROOVA, we do not chase “the most.” We chase “the right.” Every wheel undergoes material inspection, precision machining, dynamic balancing, and salt-spray testing. Every suspension system is bench-tested and road-verified.
We maintain this discipline because experience has shown us how quickly trust can be lost when quality fails. We refuse to be that story.
Epilogue What we believe
We believe the best products are not simply manufactured. They are understood through your needs, your driving style, and the emotional connection you have with your vehicle.
From knowing the market to mastering manufacturing, ROOVA remains dedicated to one thing: building the right products for you.
What we believe
Market knowledge tells us what matters. Manufacturing control lets us deliver it with the fit, finish, performance, and consistency each project requires.
Discuss your projectCompany environment
From material storage and forming to CNC machining, finishing, and inspection, these images show the working environment behind ROOVA wheel production.
