Industry Insights: news and insight.

Industry Insights Wheel & Suspension Trends Shaping the Aftermarket in 2026 Explore the 2026 trends influencing aftermarket wheels and suspension, from light-truck demand and personalization to multi-purpose vehicle setups.

Industry Insights Why Multi-Purpose Wheel Setups Are Gaining Ground See why aftermarket buyers are increasingly choosing wheel-and-tire setups that balance style, daily drivability and real-world capability.

Industry Insights The Rise of Off-Road and Overlanding Is Reshaping Wheel Design Off-road and overlanding demand is influencing wheel priorities around fitment, load, tire compatibility, durability and vehicle capability.

Industry Insights Why Suspension Upgrades Remain Central to Modern Vehicle Modification Suspension remains central to vehicle modification because ride height, handling, clearance and wheel fitment are closely connected

Industry Insights From Bigger Wheels to Better Fitment: How Buyer Priorities Are Changing Aftermarket wheel buyers are looking beyond diameter and style toward width, offset, brake clearance, tire compatibility and complete-vehicle fitment.

Industry Insights How Pickup and SUV Culture Continues to Drive the Aftermarket Pickup and SUV owners remain a major force in the U.S. aftermarket, supporting demand for wheels, tires, suspension and multi-purpose upgrades.

Industry Insights Lightweight Wheels: Why Weight Reduction Still Matters Wheel weight remains an important engineering consideration because wheels form part of a vehicle’s rotating and unsprung mass.

Industry Insights EVs Are Creating New Considerations for Aftermarket Wheels Electric vehicles introduce new wheel considerations around vehicle mass, torque, efficiency, tire behavior, brake clearance and application-specific load requirements.

Industry Insights Why Wheel and Suspension Fitment Are Becoming More Connected Wheel fitment cannot be separated from ride height, suspension clearance, alignment and tire dimensions. Modern builds increasingly treat them as one system.

Industry Insights The Growing Role of Digital Fitment in the Wheel Aftermarket As more wheel research and purchasing moves online, accurate vehicle-specific fitment information is becoming a core part of the customer experience.